Packshot photography is a term that is often interchangeably used with commercial or advertisement photography. A packshot is an HD photo of a package or product, typically shot inside a professional studio against a white backdrop that is completely devoid of any sort of distractions. The background is taken out in clipping path service to create a standalone digital image of the product or the packaged product. The packshot could be for uploading on an e-commerce portal. It can be anything from a children’s toy to a DVD player.
The single-color backdrop used in packshot photography is typically a slightly curved wall known as infinity cove. Photographers shot the product against that backdrop in order to easily integrate it into e-commerce portals, digital or print brochures, or flyers. Packshot photography gives versatility and convenience to the e-commerce photographer with some amount of editing.
The main aim of packshot photography is to enable the customers easily recognize the product alone in one glance, as if they are placed inside a shelf for the purpose of sale. That is why the backdrop is edited out even as the product photograph remains. By conveying the essence of the product with image clipping or deep etching service for background removal, the legibility of the packshot enhances.
If an e-commerce customer can see a product photo that shows the quality of packaging or how it looks like on the webpage or as part of a digital advertisement, it is likely to stay etched in their minds. Product photo will contribute to persuasion, drive traffic to the website, and can potentially leverage sales when deep etching complements it. The primary objective of packshot photography technique is to improve the conversion rate of the portal aside from enhancing brand recall, and product visibility for consumers.
Lighting is one of the challenges in photography, and oftentimes an element that is hard to perfect in situations where the businesses attempt to carry out packshot photography indoors. Enhancing brand recognition is important, but it is also critical to ensure that alongside better legibility that a clear definition and right exposure is maintained in a photo session. If you need editing, which you will for background removal, rely on deep etching for the best results. To give the product photo a heft, clipping path service is often counted on by e-commerce clients.