The modern world has witnessed the rapid growth of the e-commerce industry. Statistics say that e-commerce sales for the United States alone will cross 735 billion dollars by the year 2023. The e-commerce industry has many reasons why it is seeing such a flourish these days. The product images have a very significant role in determining the sales in the industry. The image of a product attracts a customer first. For this reason, one must not devalue the importance of photo editing in e-commerce.
Here are some important photo editing tips, which will be useful to you in your e-commerce photo editing works.
Have a Proper Planning
Even though you are sure about the need for using photo editing services, you need to be also sure about the kind of editing work you want to do. This will depend on the purpose for which you are doing the editing work. You have to confirm if you require a product-only image or a lifestyle image. There can be situations when you will need both types of images. This will depend on the kind of product that is being sold.
Use Zooming and Picture Sizing Features
You should always keep the picture frame in your mind while doing the editing works. It should be skillfully covering the product details. You can get the custom photo size by using photo resizing. It is wise to use the zoom feature to give more clarity to the picture. People will judge the authenticity of the product by looking at the picture.
Fix the Color and Shadow
The picture of a product may not always show its original color. The lighting problems during the shoot can affect the color of the picture. However, you can enhance the colors in the picture by adjusting the saturation and other color features. This process needs expertise, and hence, it is better for you to seek the help of a professional photo editing service.
Emphasize the Product in the Frame
In the picture frame, it must be a product that is highlighted. Make sure that the product occupies around 70% of the picture frame. Keeping the background space larger than the product size is not a wise option. This will obstruct the customers from having a clear view of the product.
Keep a White Background
It will be in your best interest to keep a white background for the picture so that the customer sees the product clearly. You can change the background of the picture during the editing process. This is truer in the case of jewelry items.
A person who does professional photo editing service can help you in perfecting the images for your products.