The virtual catalog on an e-commerce web portal persuades the consumers to buy the product. Edited photos are a silent marketer in e-commerce and making photos that match buying guides is up to the photo editing companies. Usually, it is the photos on the website that influence the consumer to make a decision on whether or not to buy the product.
E-commerce players normally display a photo from several different angles in their virtual catalog to aid the consumer buying decision. Below are three photo guides that communicate product details to the buyer.
The Parent Photo
In an e-commerce website, the parent photo represents the product in the physical store. The main photo is more of an edited photo placed right in the center of the virtual catalog. Consumers want to see the product details fully, so the edited photos are placed facing the screen.
Since a full-size photo would consume a lot of web space, it is advisable to use multiples photos that are trimmed. The sub photos in a catalog can have filters attached, revealing the product features through pop-up windows. Things such as product color should be detailed in multiples so the consumers shall click open each pop-up to know more.
Show the outlook of a product from all 360-degree angles. However, some e-commerce websites also use mannequins to communicate the USP of apparels to the consumer. Wouldn’t the professionally edited photos suffice?
E-Commerce Photos Are Uploaded As Per Thorough Guidelines
As e-commerce experts upload an edited photo to the site catalog, the product photo is deemed to have met the guidelines set by the seller. The guidelines classify edited photos as per size, frame, background color, file format, photo type (professional or cover), and photo color mode. The photo file should be JPEG, PNG, GIF, or TIFF format in general. Other administered guidelines include minus text, border, logos, and watermarks on the photo, and have a white background.
Why Are E-Commerce Product Photos Professionally Edited
An e-commerce site admin knows that the drawn portraits or unprofessional photos are not allowed in the industry and that is followed by an editor. The professional product photos fill up a major chunk of the website, and the product photo editing companies are hired to meet all the guidelines. Besides, photo editing companies also remove the unwanted objects in the background to bring more clarity and focus to the product put on the catalog.