With online advertising starting to become the new normal, being able to take high quality product photos and promote your business using online digital advertising is the need of the hour. You don’t need to be a pro to be able to hit home-run in product photo editing. All you need to do is to keep in certain pointers that we will be penning down, and you will be more than good. Read on…
You Don’t Need High Tech Camera Gadgets
Yes, your good old smart phone can do the job just fine. You don’t need to have a DSLR camera with a thousand dollar telephoto lens to be able to take great product photos. What you do need are the following:
You Need Good Lighting
Lighting can make a world of difference. Without proper lighting, your product won’t appear like it should when it is in person. A white background without proper light doesn’t look white, it looks grey!
You can make use of natural lighting or studio lighting. But the lighting you use depends on what you are photographing. If you are taking product photos of clothing, edible items and people then natural lighting does great. Slightly overcast skies, and in the early morning are the preferable time slots- there is least chance for glares popping up.
If you are indoors and are taking product photos of artwork, products that are being sold on e-commerce marketplace like Amazon, then using a studio or artificial lighting would be wise.
Remember, that the lighting must complement the features of the product and not overpower it!
Take A Basic Photo Editing Class
One half of the skill is behind the lens; the rest is in front of the computer screen. Know to edit photos well. Even if you are completely blind to it and don’t know the ABCs of photo editing let alone product photo editing, then take up a class or simply study for free on the internet. If you don’t have the time and don’t want to sacrifice on the quality, then employ the help of professional photo editing companies.
Good editing can make the world of difference in the final product. Knowing the foundational knowledge will enable you to make quick changes in such a way so as not to overwhelm the product in the picture.
Keep these in mind, and your product photos should come out better. Learn newer techniques that you can use and it is only a matter of time until you get better. After all, product photography is not rocket science.